A comprehensive package. That’s the Wilbert Way for your graveside needs. And that’s the Wilbert Way for marketing and sales support. We were the first to implement a full-time staff to interview you, to ask you what your concerns are. So its no wonder our marketing and sales support really responds to your needs, from sales videos to a cremation marketing program from effective displays to multi-ethnic materials.
The Wilbert Way video, which acquaints funeral professionals with the breadth of services provided by the Wilbert licensee, is a wonderful resource.
Wilbert was the first to feature a service of interment of cremated remains as a focal point of product offerings. Our emphasis on helping you to sell the whole service was the impetus behind the Cremation Choicesâ program. The program provides complete tools to help you succeed in cremation, including a consumer video, an arranger training video and an eye-catching presentation book.
We understand effective display marketing, as well. In fact, our miniature vault displays am the most revenue productive per square foot in most funeral homes – and they require little inventory risk or investment
A variety of brochures and other collateral materials are available to keep you, the professional, informed and prepared and to help make your client families aware of choices. We produce materials geared for African-American, Asian and Hispanic families as well as other special markets, so that you may more easily relate to those segments of your market.
Wilbert has always been a company of “firsts” Count on us to provide you with the tools you need to be first in your market, too.
The Service Advantage. The Wilbert Way.
You can count on us. With over 200 licensees, and an extensive fleet of trucks, we deliver what you need when you need it. Transferability to any location in North America guarantees your firm’s flexibility and your family’s peace of mind. Our licensees have knowledge of cemetery requirements in their various territories and, in some cases, can even assist in the opening and closing of the grave,
Do you have a product question? Do you need some marketing assistance? Could you benefit from sales training? Our resources are always available to help. We also help with scholarship funds and foundation support for funeral directors nationwide.
We were the first national burial vault company, and Wilbert continues to lead with the most extensive burial vault line. Our burial vaults, urns and um vaults provide the selection your customers want in a complete range of quality price points. Our Wilbert Guaranteed Burial Vault Program guarantees that the wholesale price, at time of maturity, will never increase to a point in excess of the increase of the CPI (consumer price index) from date of certificate to date of maturity.
Wilbert continuously innovates new products to expand and refine your repertoire. The most recent addition to our vault line, a product of extensive research and market testing is the Cameo Roseâ vault. Designed specifically to appeal to feminine tastes, the Cameo Rose targets a major segment of the market never directly addressed before. Research not only brings you new products, it also provides vital information to help Wilbert develop merchandising and marketing programs. Our investment in focus groups, test panels and other national research is part of our service commitment Its one more way we’ll continue to deliver to you all the advantages of service, The Wilbert Way.